Nearly half of kids between the ages of 12 and 14 who drink get their alcohol from their family or at home, according to a new report from the Substance Abuse and Mental Health Services Administration (SAMSHA). To ensure Saratoga communities are educated and empowered to address underage drinking in a critical way-removing access to alcohol, the Prevention Council launched a billboard campaign advising parents to lock up their alcohol.  The billboard’s message raises awareness that a teen’s #1 source of alcohol is in the home, and is a call to action to lock up alcohol in the home. Jennifer Wood, Prevention Council Outreach Director said “family members play an important role in reducing kids’ access to alcohol, which could prevent underage drinking and the dangers that come with it.”

The billboard’s release was timed to coincide with the prom and graduation season, the most dangerous time of year for teens, especially when it comes to drinking and driving. According to National Highway Traffic Safety Administration (NHTSA) one in three children under age 21 who died in alcohol-related accidents died during prom and graduation season. And for the past several years during prom weekend, approximately 300 teens have died in alcohol-related car accidents.

STOP DWI of Saratoga County is supporting this campaign which will utilize billboards in 4 Saratoga County locations:

  • Kinns Road near the Northway Overpass (Clifton Park)
  • Route 9 in Wilton near Smith Bridge Road
  • Route 50 in Ballston Spa near Mourningkill Creek
  • Route 4 & 32 in Mechanicville